Human, first.
Let me introduce myself
I am a Postdoctoral Researcher at the International University of Monaco, where I lecture in Tourism Destination Marketing, Luxury Destination Management, and Digital Marketing Strategy.
My research explores how tourists and visitors engage with destinations, communities, and cultural institutions (GLAM).
They call me a “founder” because I have launched projects, built brands, and helped others do the same.
Highlighted Paper
Baldi, G., Hollebeek, L.D., Vesci, M., Botti, A., Jansson, J. (2025), "The effect of engagement on revisit intentions across visitation formats: insights from the World Heritage Site of Pompeii", Current Issues in Tourism, 1-22.
You require my help
I offer personalised consultancy in digital marketing, business development, and research projects. I help professionals and organisations enhance their online presence and support the design and implementation of targeted research. The first meeting is free of charge!
Scholar Profile
I am currently working on several research projects, and as publishing takes time, new studies will be available soon.
Visit my Google Scholar profile to stay updated on my latest research!
My network
